New “Triumph for Charity” Benefits Charitable Causes


A great day riding is a fantastic experience. Helping others while riding, or just being involved with motorcycles, is even better. That’s why Triumph North America created the new “Triumph for Charity” program, which supports a variety of nonprofit organizations throughout the United States and Canada.

The first “Triumph for Charity” project is a pair of limited-edition t-shirts to benefit MusiCares, a charity that provides a safety net of critical assistance for music people in times of need that cover a wide range of financial, medical and personal emergencies. Triumph has created the t-shirts with rock guitarist Billy Morrison, a long-time Triumph enthusiast who plays rhythm guitar with fellow Triumph fan Billy Idol. Triumph is also creating “Triumph for Charity” wristbands that resemble motorcycle tires with the program logo. Available for just $1 at Triumph events, every penny raised through these custom wrist bands is donated to the charity Triumph is working with at that time, beginning with MusiCares.

Please ask for the limited-edition Billy Morrison t-shirts and “Triumph for Charity” wrist band at Big Kahuna New Orleans, the 2012 Barber Vintage Festival, 2012-13 International Motorcycle Shows and 2012-13 Canadian Motorcycle Shows.

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